On The Road Again

It might be more accurate to say "On the Road Still." You see, I've recently realized that I'm just not happy unless I'm en route to somewhere, either literally or figuratively, and not necessarily in a straight line.  As comic Tracey Morgan put it in his post-car accident interview with Barbara Walters, happiness is "having something to look forward to."

So when I went to build this Web site, I chose - without even realizing it - an image that speaks to the concept of going somewhere.  In this case, it's a river.  But I couldn't help notice that the image bore a striking resemblance to one that spoke to me back in 2002 when I was building the Web site for my previous business, New Means Financial Planning.

Back then, it matched the business' tag line, "Plan to Get There(SM)". "There" meant wherever your dreams wanted to take you and "Plan" referred to financial plan.  The assumption was that, wherever "there" was (e.g. early retirement, career change, vacation home), it probably wasn't going to be free to make your way to it. Together, we could figure out how to make it happen.

In 2013, I closed that business, heeded the call to "Go West, (not-so) young (wo)man!", and hit a more literal kind of road. Well, it was a series of roads really, but mostly I-80.  Now, ensconced in my new home town for over a year and a half, I've found that the part of my business I miss most is the marketing communications piece: envisioning what it could be, crystallizing that vision into something tangible, and communicating about it to convey that to anyone who might benefit from working with me.

In particular, I loved developing the business' mission, values, and goals, descriptions of its services and other Web site copy.  Each month, I looked forward to creating the newsletter, posting to my blog, and writing articles for books, magazines, and and others' blogs and Web sites.  So I've decided to make that my business.  As comic/baseball player Yogi Berra might have said, I've come to a fork in the road and I've decided to take it.